geographical indications

You may have noticed some faux gravity in media outlets of late dealing with cheese. If you’ve been tuned to Olympic coverage, you are forgiven for having missed such rollicking headlines as: “Judge Won’t Give Gruyere the Champagne Treatment.”[i]   Or Planet Money’s  “cheesy story” on radio trying to decipher a label with a trade

A press release from the Office of the U.S. Trade Representative in early October heralded the key achievements of the recently concluded U.S.-Mexico-Canada trade agreement, intended to replace the vilified NAFTA agreement that dated from the early 1990s. Let’s take a look at what the release said about Geographical Indications:

“The Parties agreed to provide