You may have noticed some faux gravity in media outlets of late dealing with cheese. If you’ve been tuned to Olympic coverage, you are forgiven for having missed such rollicking headlines as: “Judge Won’t Give Gruyere the Champagne Treatment.”[i]   Or Planet Money’s  “cheesy story” on radio trying to decipher a label with a trade

Hardly a week goes by now without news of another company announcing it will dissociate from a long-held brand that depicts or references racial caricatures or stereotypes. Even sophomoric attempts at humor like TRADER GIOTTO have tumbled in the face of public scrutiny.  Arrivederci! It’s as if in board rooms across America, executives have

The Wall Street Journal heralded the Supreme Court’s decision in the Booking.com case with the headline “Supreme Court Eases Trademark Rules for Websites. (United States Patent and Trademark Office et. al. v. Booking.com B.V., decision by J. Ginsburg.) The Court “gave online companies broad latitude to trademark their website names,” it proclaimed